How many times have you heard a client admit they only know 15% of their computer’s features? Or had an employee ask you product questions they should already know had they read the training manual?
Truth is, no one wants to read pages of documentation and decipher complex diagrams. Nor do they have the time.
There are over 3.8 billion smartphone users in the world today. People are spending an increasing amount of time in apps and on social media, which means they’ve gotten used to quickly taking in easy-to-read and visually stimulating content on a daily basis.
So how do you capture their attention long enough to get them to read that important technical manual you spent so much time and resources developing?
In short: You don’t.
You get them to watch.
69% of people say they’d most prefer to learn about a new product by watching a short video.
Technical video is a critical resource in today’s modern business world to improve training and product sales. Pamphlets and antiquated product documentation are no longer effective for digital native generations who are used to the speed and efficiency that technology brings to their day-to-day. According to Citrix, about 50% of current US workers are digital natives, and by 2025 that figure is set to rise to 75%.
While the thought of turning your trusty product guides into video can feel daunting for those with little video know-how, it’s actually a lot easier than you might think—especially when you have a trusted video production partner to help guide you every step of the way.
Let us show you how.
Empower them with video
Video is a powerful tool.
In fact, it’s one of the most effective mediums to get your information across in a clear, memorable and visually captivating way—whether you’re looking to demonstrate your product’s full capabilities to a client or want easy-to-follow training material to get your new sales reps up to speed and aligned on product updates.
It’s time to put those cumbersome user manuals to rest.
Here’s how to empower your customers and boost workforce efficiency with technical product videos and training materials that are as effective as they are engaging.
1. Use video to elevate your product showcase
Your designers and engineers work countless hours to create stellar products that drive your business forward. So it’s only natural that you’d want to show off the final results in the best way imaginable.
Video is designed to help you achieve just that.
Gone are the days of bland diagrams and dense user manuals with pages of chunky text. Showcasing your products through quality video content allows you to highlight every facet of your product in a visually compelling way.
Here are 6 types of technical videos specially designed to help you elevate your product offering:
- How-to videos
- Explainer videos
- Product tutorials
- Product showcases
- Training videos
- Product/new feature announcements
Video also plays an important role in the customer decision-making process.
According to Wyzowl, 8 out of 10 people purchased a piece of software or app after watching a video.
Whether you’re selling a cloud-based solution or the next 4D printer—video has the power to build human connections with your customers and influence purchasing decisions, all while instilling trust in your products and brand.
2. Maximize retention with training videos
Our brains process visuals 60,000X faster than text.
Training videos and product tutorials allow employees and customers to digest your product instructions and accelerate their learning much more effectively than with traditional text-heavy pamphlets, memos or product manuals.
Using advanced technologies like AR and VR will also add extra dimension and depth to your product showcase, allowing you to engage your viewers like never before. For example, a video tutorial will let new users visualize the content, follow the steps and perform the task in parallel.
How CareAR accelerates support for a better customer experience with video
CareAR, an augmented reality smart service platform from Xerox, is reinventing the service and customer experience by instantly connecting users and support staff using immersive technology.
Instead of waiting to be assigned a technician and having them sent to your home, CareAR takes the wait time out of the equation and connects you with immediate assistance. How? By making expertise readily accessible for customers, employees and field workers through live visual Augmented Reality (AR) and AI interactions, instructions, and insights as part of their seamless digital workflow experience.
To enhance the customer-support relationship, CareAR teamed up with toldright to help them create a visually clear and compelling product showcase around their AR tool using video.
A product repair that once took days or weeks to schedule can now be done instantly thanks to this simple, yet game-changing video solution.
Steve Bandrowczak, President & COO, Xerox
Toldright is helping us upgrade and build out our training and product video library so we can help our clients and service divisions fix problems faster. We’ve really enjoyed their expertise, creativity and production process.
3. Save time and resources with an in-house production hub
Is your product constantly evolving?
If you suddenly find yourself regularly needing new video content to announce new features, showcase the next generation, or provide more product information, then you may want to consider developing an in-house production studio.
While it may sound like an intimidating investment, a studio will give your marketing team the freedom and the flexibility they need to produce video at a moment’s notice.
Along with providing video outsourcing services, toldright can offer you additional on-demand support options, like help your business develop an internal production hub that’s cost-effective and strategically set up to seamlessly fit into your current office space.
Bring your business into the 21st century
As you can see, you don’t need to have prior video experience or own any equipment to create video content for your products and training assets. You don’t even need to have a large office to build a professional video studio scaled to your space.
Toldright can help you achieve all the above and more, so you can confidently leave your user manual behind and produce video content that’s engaging, educational and designed to accelerate workplace efficiency.
