Our story

Passionate innovators & seasoned experts

We founded toldright because we wanted to give every business access to high-quality video.

Our Emmy award-winning founders have served a wide range of brands, projects, and networks, working to bridge the gap between businesses and world-class video production with their extensive network of elite creative professionals.

Who we are

Max Heineman
Max has over 20 years of experience helping major brands leverage media platforms to better connect with their consumers
Adam Hertzog
Adam is an Emmy award-winning multimedia executive with an extensive track record leading live and scripted content teams.
Patrick McManus
As the Emmy award-winning director of American Ninja Warrior, Patrick knows how to deliver an awe-inspiring production.
As a 20-year media veteran, Jason is an industry leader who inspires innovative and meaningful new ways to share content.
As head of our talent community, Amanda coordinates and assembles professional teams that are the perfect fit for your brand.
Headshot of Daniel Shoy
As a community leader, Daniel ensures that our neighborhood & our clients come from a variety of backgrounds & industries.
As Head of Strategic Partnerships, Peter works with our partners to understand their needs and unlock the full potential of toldright’s capabilities for every client project.
From live 40 camera sports broadcasts to launching a studio in Manhattan, Katie’s production and operations experience brings a level of organization and management to our Neighborhood creators that allow them to do what they do best, create.
With an extensive background in media, content strategy, and account management, Ani helps guide clients throughout the entire lifecycle of a project.
Ryan has over 10 years’ experience building cutting-edge content across linear, digital and social platforms.
Cassie is a globally-minded creative professional with a broad range of experience in sports, entertainment, live events, and international business.

Meet the neighborhood

It takes a village

The most important players on our team is a group of hand-vetted, unparalleled talent we call the neighborhood. Every member is a professional who we’ve worked with personally or has a proven track record of quality, consistency and efficient delivery.

We’ve taken the time to build this amazing community of creative individuals who are ready to tell your story.

Our happy collaborators

  • My experience working with leaders from toldright has proven that this is a dedicated accomplished team who really know what they’re doing and do it well. Our past collaborations have yielded great results, and I have total confidence in their ability to create stunning work, all the way from concept to delivery, that provides real value.


    Communications & Marketing Director , AELTC
  • toldright brings industry experience that can adapt to any situation. I’ve had nothing but fantastic experiences working with their leadership team and I have a ton of appreciation for their work. If you're looking for a nimble group of professionals who can pull off exciting projects on any timeline -- look no further than toldright.


    Head of US Sports , Twitter
  • toldright is helping us upgrade and build out our training and video library so we can help our clients and service divisions fix problems faster. We’ve really enjoyed their expertise, creativity and production process.


    President & COO , Xerox
  • The toldright team have created a new model for content creation that leverages their industry experience and incredible talent pool. Their innovation and creativity is an industry game-changer.

  • toldright’s mission to democratize premium content is the future of content creation. They’re telling stories with diverse and engaging voices from across all levels of the industry, while inclusively creating high-quality content at scale.

  • We are working with toldright on internal communication videos and client-facing virtual event production. I have great confidence in their leadership team, the seamlessness of our collaborations, and really believe in their initiative and vision.


    Former SVP Product and Partner Management , CDW