ABOUT US Meet our award-winning team Our story Passionate innovators & seasoned experts We founded toldright because we wanted to give every business access to high-quality video. Our Emmy Award-winning founders have served a wide range of brands, projects, and networks, working to bridge the gap between businesses and world-class video production with their extensive network of elite creative professionals. Who we are Max Heineman CEO and Co-Founder Max has over 20 years of experience helping major brands leverage media platforms to better connect with their consumers Max Heineman CEO and Co-Founder Max has over 20 years of experience helping major brands leverage media platforms to better connect with their consumers. Prior to co-founding toldright, he led strategic partnerships, multimedia strategy and partner activation as a media executive at NBC Sports & Golf Channel. Adam Hertzog President, Executive Producer & Co-Founder Adam is an Emmy Award-winning multimedia executive with an extensive track record leading live and scripted content teams. Adam Hertzog President, Executive Producer & Co-Founder Adam is an Emmy Award-winning multimedia executive with an extensive track record leading live and scripted content teams. Adam’s experience and versatility with live sports and scripted content makes for out-of-the-box ideas executed to perfection. His background includes a wide range of brands and networks such as: Sunday & Monday NFL Countdown, SportsCenter, NBA Countdown, ESPYs, Live From the Major, Morning Drive, Golf Central. He’s also a veteran of most major sports championships, including NBA Finals, the Super Bowl, the Olympics and many more. Patrick McManus Executive Director As the Emmy Award-winning director of "American Ninja Warrior," Patrick knows how to deliver an awe-inspiring production. Patrick McManus Executive Director As the Emmy Award-winning director of American Ninja Warrior, Patrick knows how to deliver an awe-inspiring production. In the last 30 years, Patrick has become one of the foremost Emmy Award-winning sports directors in the industry. Along with "American Ninja Warrior," his resume also boasts the Netflix series "Ultimate Beastmaster" and "Hyperdrive," FOX Sports's "Thursday Night Football" pregame and halftime shows, ESPN’s SEC Network "Game of the Week," and is an NBC Sports live event director on their Olympics coverage, most recently at the 2018 Winter Games in South Korea. Jason Bernstein SVP Content As a 20-year media veteran, Jason is an industry leader who inspires innovative and meaningful new ways to share content. Jason Bernstein SVP Content As a 20-year media veteran, Jason is an industry leader who inspires innovative and meaningful new ways to share content. At ESPN, he was responsible for more than $3 billion in media rights agreements and has led multi-platform acquisitions and content strategy & acquisition for ESPN’s digital platform WatchESPN/ESPN 2. This included the landmark Wimbledon and US Open agreements, which redefined tennis content distribution in North America. Amanda Short Head of the Neighborhood As head of our talent community, Amanda coordinates and assembles professional teams that are the perfect fit for your brand. Amanda Short Head of the Neighborhood As head of our talent community, Amanda coordinates and assembles professional teams that are the perfect fit for your brand. With nearly two decades of experience in broadcast, operations and live events, Amanda’s reputation of hard work and a positive attitude make her a natural team leader. An Emmy Award winner, Amanda has worked on many marquee events such as the Olympic Games, Major Golf Tournaments and Music Festivals. Most notably with NBC Sports, NEP Group and Live Nation. Daniel Shoy Diversity Executive in Residence As a community leader, Daniel ensures that our Neighborhood and our clients come from a variety of backgrounds and industries. Daniel Shoy Diversity Executive in Residence As a community leader, Daniel ensures that our Neighborhood and clients come from a variety of backgrounds and industries. In addition to promoting diversity at toldright, Daniel also serves as President & CEO of the East Lake Foundation, whose mission is to provide tools for families through a holistic approach to community revitalization. He has extensive experience in the non-profit sector with organizations focused on youth and community development. He was also responsible for awarding $28M in grants during his decade at The Arthur M. Blank Family Foundation. As a first-generation American from New York City who speaks two additional languages, Daniel is an ideal champion for diversity among our creators and clients alike. Alex Lovell SVP of Business Development Alex has over 25 years of media sales experience in the digital, content, audio, and sponsorship space. Alex Lovell SVP of Business Development Alex has over 25 years of media sales experience in the digital, content, audio, and sponsorship space. Prior to joining toldright, he worked for Time Inc, Golf Channel, Yahoo!, Verizon Media, and most recently as VP, Connections at iHeartMedia. Alex has worked in Los Angeles, New York, Chicago, and now calls Detroit home. In his role at toldright, Alex leads our client-direct business development efforts. Ani Vasileff Director, Client Services With an extensive background in media, content strategy and account management, Ani helps guide clients throughout the entire lifecycle of a project. Ani Vasileff Director, Client Services With an extensive background in media, content strategy and account management, Ani helps guide clients throughout the entire lifecycle of a project. Throughout her career, Ani has worked with brands of all sizes and industries to bring their stories to life in meaningful ways. From working with more traditional advertising creative to on-the-fly content creation for live events, her diverse experience allows her to bring a unique and tailored approach to every client. Justin Diamond Director, Client Services Justin comes to toldright with a background in media, project management and client services, bringing a unique approach to seamlessly executing projects from start to finish. Justin Diamond Director, Client Services Justin comes to toldright with a background in media, project management and client services, bringing a unique approach to seamlessly executing projects from start to finish. He has led cross-functional teams in (over)delivering for numerous clients across a wide variety of industries. Katie Gorman Director of the Neighborhood From live 40 camera sports broadcasts to launching a studio in Manhattan, Katie’s production and operations experience brings a level of organization and management to our Neighborhood creators that allow them to do what they do best: create. Katie Gorman Director of the Neighborhood From live 40 camera sports broadcasts to launching a studio in Manhattan, Katie’s production and operations experience brings a level of organization and management to our Neighborhood creators that allow them to do what they do best: create. Ryan Brunlieb Senior Director, Content Strategy Ryan has over 10 years of experience building cutting-edge content across linear, digital and social platforms. Ryan Brunlieb Senior Director, Content Strategy Ryan has over 10 years of experience building cutting-edge content across linear, digital and social platforms. Prior to joining toldright, Ryan served as a marketing agent for the NFL, NBA and MLB athletes, leading strategic partnerships with brands such as Walmart, Target and Verizon. Most recently, he was the co-founder of a startup dedicated to creating dynamic second screen experiences on social media. Cassie Cullins Account Manager, Client Services Cassie is a globally-minded creative professional with a broad range of experience in sports, entertainment, live events and international business. Cassie Cullins Account Manager, Client Services Cassie is a globally-minded creative professional with a broad range of experience in sports, entertainment, live events and international business. From the exciting world of minor-league baseball to the red carpets of Hollywood and the busy streets of Hanoi, Cassie's approach to client service and creative solutions is framed and informed by a diverse array of professional experiences. Meet the Neighborhood It takes a village The most important players on our team is a group of hand-vetted, unparalleled talent we call the Neighborhood. Every member is a professional who we’ve worked with personally or has a proven track record of quality, consistency and efficient delivery. We’ve taken the time to build this amazing community of creative individuals who are ready to tell your story. What our clients have to say Toldright has been instrumental in organizing our virtual TGR Live events and broadening the Tiger Woods Foundation’s sponsorship opportunities. They’ve consistently provided us with valuable insights, and transformed our physical events into meaningful virtual experiences, without sacrificing the premium quality and exclusivity our donors are accustomed to! toldright is helping us upgrade and build out our training and video library so we can help our clients and service divisions fix problems faster. We’ve really enjoyed their expertise, creativity and production process. toldright brings industry experience that can adapt to any situation. I’ve had nothing but fantastic experiences working with their leadership team and I have a ton of appreciation for their work. If you're looking for a nimble group of professionals who can pull off exciting projects on any timeline -- look no further than toldright. My experience working with leaders from toldright has proven that this is a dedicated accomplished team who really know what they’re doing and do it well. Our past collaborations have yielded great results, and I have total confidence in their ability to create stunning work, all the way from concept to delivery, that provides real value. The toldright team have created a new model for content creation that leverages their industry experience and incredible talent pool. Their innovation and creativity is an industry game-changer. toldright’s mission to democratize premium content is the future of content creation. They’re telling stories with diverse and engaging voices from across all levels of the industry, while inclusively creating high-quality content at scale.
Max Heineman CEO and Co-Founder Max has over 20 years of experience helping major brands leverage media platforms to better connect with their consumers Max Heineman CEO and Co-Founder Max has over 20 years of experience helping major brands leverage media platforms to better connect with their consumers. Prior to co-founding toldright, he led strategic partnerships, multimedia strategy and partner activation as a media executive at NBC Sports & Golf Channel.
Adam Hertzog President, Executive Producer & Co-Founder Adam is an Emmy Award-winning multimedia executive with an extensive track record leading live and scripted content teams. Adam Hertzog President, Executive Producer & Co-Founder Adam is an Emmy Award-winning multimedia executive with an extensive track record leading live and scripted content teams. Adam’s experience and versatility with live sports and scripted content makes for out-of-the-box ideas executed to perfection. His background includes a wide range of brands and networks such as: Sunday & Monday NFL Countdown, SportsCenter, NBA Countdown, ESPYs, Live From the Major, Morning Drive, Golf Central. He’s also a veteran of most major sports championships, including NBA Finals, the Super Bowl, the Olympics and many more.
Patrick McManus Executive Director As the Emmy Award-winning director of "American Ninja Warrior," Patrick knows how to deliver an awe-inspiring production. Patrick McManus Executive Director As the Emmy Award-winning director of American Ninja Warrior, Patrick knows how to deliver an awe-inspiring production. In the last 30 years, Patrick has become one of the foremost Emmy Award-winning sports directors in the industry. Along with "American Ninja Warrior," his resume also boasts the Netflix series "Ultimate Beastmaster" and "Hyperdrive," FOX Sports's "Thursday Night Football" pregame and halftime shows, ESPN’s SEC Network "Game of the Week," and is an NBC Sports live event director on their Olympics coverage, most recently at the 2018 Winter Games in South Korea.
Jason Bernstein SVP Content As a 20-year media veteran, Jason is an industry leader who inspires innovative and meaningful new ways to share content. Jason Bernstein SVP Content As a 20-year media veteran, Jason is an industry leader who inspires innovative and meaningful new ways to share content. At ESPN, he was responsible for more than $3 billion in media rights agreements and has led multi-platform acquisitions and content strategy & acquisition for ESPN’s digital platform WatchESPN/ESPN 2. This included the landmark Wimbledon and US Open agreements, which redefined tennis content distribution in North America.
Amanda Short Head of the Neighborhood As head of our talent community, Amanda coordinates and assembles professional teams that are the perfect fit for your brand. Amanda Short Head of the Neighborhood As head of our talent community, Amanda coordinates and assembles professional teams that are the perfect fit for your brand. With nearly two decades of experience in broadcast, operations and live events, Amanda’s reputation of hard work and a positive attitude make her a natural team leader. An Emmy Award winner, Amanda has worked on many marquee events such as the Olympic Games, Major Golf Tournaments and Music Festivals. Most notably with NBC Sports, NEP Group and Live Nation.
Daniel Shoy Diversity Executive in Residence As a community leader, Daniel ensures that our Neighborhood and our clients come from a variety of backgrounds and industries. Daniel Shoy Diversity Executive in Residence As a community leader, Daniel ensures that our Neighborhood and clients come from a variety of backgrounds and industries. In addition to promoting diversity at toldright, Daniel also serves as President & CEO of the East Lake Foundation, whose mission is to provide tools for families through a holistic approach to community revitalization. He has extensive experience in the non-profit sector with organizations focused on youth and community development. He was also responsible for awarding $28M in grants during his decade at The Arthur M. Blank Family Foundation. As a first-generation American from New York City who speaks two additional languages, Daniel is an ideal champion for diversity among our creators and clients alike.
Alex Lovell SVP of Business Development Alex has over 25 years of media sales experience in the digital, content, audio, and sponsorship space. Alex Lovell SVP of Business Development Alex has over 25 years of media sales experience in the digital, content, audio, and sponsorship space. Prior to joining toldright, he worked for Time Inc, Golf Channel, Yahoo!, Verizon Media, and most recently as VP, Connections at iHeartMedia. Alex has worked in Los Angeles, New York, Chicago, and now calls Detroit home. In his role at toldright, Alex leads our client-direct business development efforts.
Ani Vasileff Director, Client Services With an extensive background in media, content strategy and account management, Ani helps guide clients throughout the entire lifecycle of a project. Ani Vasileff Director, Client Services With an extensive background in media, content strategy and account management, Ani helps guide clients throughout the entire lifecycle of a project. Throughout her career, Ani has worked with brands of all sizes and industries to bring their stories to life in meaningful ways. From working with more traditional advertising creative to on-the-fly content creation for live events, her diverse experience allows her to bring a unique and tailored approach to every client.
Justin Diamond Director, Client Services Justin comes to toldright with a background in media, project management and client services, bringing a unique approach to seamlessly executing projects from start to finish. Justin Diamond Director, Client Services Justin comes to toldright with a background in media, project management and client services, bringing a unique approach to seamlessly executing projects from start to finish. He has led cross-functional teams in (over)delivering for numerous clients across a wide variety of industries.
Katie Gorman Director of the Neighborhood From live 40 camera sports broadcasts to launching a studio in Manhattan, Katie’s production and operations experience brings a level of organization and management to our Neighborhood creators that allow them to do what they do best: create. Katie Gorman Director of the Neighborhood From live 40 camera sports broadcasts to launching a studio in Manhattan, Katie’s production and operations experience brings a level of organization and management to our Neighborhood creators that allow them to do what they do best: create.
Ryan Brunlieb Senior Director, Content Strategy Ryan has over 10 years of experience building cutting-edge content across linear, digital and social platforms. Ryan Brunlieb Senior Director, Content Strategy Ryan has over 10 years of experience building cutting-edge content across linear, digital and social platforms. Prior to joining toldright, Ryan served as a marketing agent for the NFL, NBA and MLB athletes, leading strategic partnerships with brands such as Walmart, Target and Verizon. Most recently, he was the co-founder of a startup dedicated to creating dynamic second screen experiences on social media.
Cassie Cullins Account Manager, Client Services Cassie is a globally-minded creative professional with a broad range of experience in sports, entertainment, live events and international business. Cassie Cullins Account Manager, Client Services Cassie is a globally-minded creative professional with a broad range of experience in sports, entertainment, live events and international business. From the exciting world of minor-league baseball to the red carpets of Hollywood and the busy streets of Hanoi, Cassie's approach to client service and creative solutions is framed and informed by a diverse array of professional experiences.
Toldright has been instrumental in organizing our virtual TGR Live events and broadening the Tiger Woods Foundation’s sponsorship opportunities. They’ve consistently provided us with valuable insights, and transformed our physical events into meaningful virtual experiences, without sacrificing the premium quality and exclusivity our donors are accustomed to!
toldright is helping us upgrade and build out our training and video library so we can help our clients and service divisions fix problems faster. We’ve really enjoyed their expertise, creativity and production process.
toldright brings industry experience that can adapt to any situation. I’ve had nothing but fantastic experiences working with their leadership team and I have a ton of appreciation for their work. If you're looking for a nimble group of professionals who can pull off exciting projects on any timeline -- look no further than toldright.
My experience working with leaders from toldright has proven that this is a dedicated accomplished team who really know what they’re doing and do it well. Our past collaborations have yielded great results, and I have total confidence in their ability to create stunning work, all the way from concept to delivery, that provides real value.
The toldright team have created a new model for content creation that leverages their industry experience and incredible talent pool. Their innovation and creativity is an industry game-changer.
toldright’s mission to democratize premium content is the future of content creation. They’re telling stories with diverse and engaging voices from across all levels of the industry, while inclusively creating high-quality content at scale.