ABOUT US Meet our award-winning team Our story Passionate innovators & seasoned experts We founded toldright because we wanted to give every business access to high-quality video. Our Emmy Award-winning founders have served a wide range of brands, projects, and networks, working to bridge the gap between businesses and world-class video production with their extensive network of elite creative professionals. Who we are Max Heineman CEO and Co-Founder Max has over 20 years of experience helping major brands leverage media platforms to better connect with their consumers Max Heineman CEO and Co-Founder Max has over 20 years of experience helping major brands leverage media platforms to better connect with their consumers. Prior to co-founding toldright, he led strategic partnerships, multimedia strategy and partner activation as a media executive at NBC Sports & Golf Channel. Adam Hertzog President, Executive Producer & Co-Founder Adam is an Emmy Award-winning multimedia executive with an extensive track record leading live and scripted content teams. Adam Hertzog President, Executive Producer & Co-Founder Adam is an Emmy Award-winning multimedia executive with an extensive track record leading live and scripted content teams. Adam’s experience and versatility with live sports and scripted content makes for out-of-the-box ideas executed to perfection. His background includes a wide range of brands and networks such as: Sunday & Monday NFL Countdown, SportsCenter, NBA Countdown, ESPYs, Live From the Major, Morning Drive, Golf Central. He’s also a veteran of most major sports championships, including NBA Finals, the Super Bowl, the Olympics and many more. Patrick McManus Executive Director As the Emmy Award-winning director of "American Ninja Warrior," Patrick knows how to deliver an awe-inspiring production. Patrick McManus Executive Director As the Emmy Award-winning director of American Ninja Warrior, Patrick knows how to deliver an awe-inspiring production. In the last 30 years, Patrick has become one of the foremost Emmy Award-winning sports directors in the industry. Along with "American Ninja Warrior," his resume also boasts the Netflix series "Ultimate Beastmaster" and "Hyperdrive," FOX Sports's "Thursday Night Football" pregame and halftime shows, ESPN’s SEC Network "Game of the Week," and is an NBC Sports live event director on their Olympics coverage, most recently at the 2018 Winter Games in South Korea. Jason Bernstein SVP Content & Operations As a 20-year media veteran, Jason is an industry leader who inspires innovative and meaningful new ways to share content. Jason Bernstein SVP Content & Operations As a 20-year media veteran, Jason is an industry leader who inspires innovative and meaningful new ways to share content. At ESPN, he was responsible for more than $3 billion in media rights agreements and has led multi-platform acquisitions and content strategy & acquisition for ESPN’s digital platform WatchESPN/ESPN 2. This included the landmark Wimbledon and US Open agreements, which redefined tennis content distribution in North America. Amanda Short Sr. Director, The Neighborhood As head of our talent community, Amanda coordinates and assembles professional teams that are the perfect fit for your brand. Amanda Short Sr. Director, The Neighborhood As head of our talent community, Amanda coordinates and assembles professional teams that are the perfect fit for your brand. With nearly two decades of experience in broadcast, operations and live events, Amanda’s reputation of hard work and a positive attitude make her a natural team leader. An Emmy Award winner, Amanda has worked on many marquee events such as the Olympic Games, Major Golf Tournaments and Music Festivals. Most notably with NBC Sports, NEP Group and Live Nation. Daniel Shoy Diversity Executive in Residence As a community leader, Daniel ensures that our Neighborhood and our clients come from a variety of backgrounds and industries. Daniel Shoy Diversity Executive in Residence As a community leader, Daniel (Danny) Shoy, Jr. ensures that our Neighborhood and clients come from a variety of backgrounds and industries. In addition to promoting diversity at toldright, Danny serves as Managing Director, Youth Development for the Arthur M. Blank Family Foundation. Prior to re-joining the Blank Family Foundation Danny spent more than a decade at the East Lake Foundation in Atlanta, where he most recently served as president and CEO. He has 26 years of experience in the nonprofit sector with organizations focused on youth and community development, including responsibilities for more than $28 million in grantmaking, primarily focused on youth development through education and the arts. Shoy is a first generation American and earned his bachelor’s degree from Emory University. Alex Lovell SVP, Business Development Alex has over 25 years of media sales experience in the digital, content, audio, and sponsorship space. Alex Lovell SVP, Business Development Alex has over 25 years of media sales experience in the digital, content, audio, and sponsorship space. Prior to joining toldright, he worked for Time Inc, Golf Channel, Yahoo!, Verizon Media, and most recently as VP, Connections at iHeartMedia. Alex has worked in Los Angeles, New York, Chicago, and now calls Detroit home. In his role at toldright, Alex leads our client-direct business development efforts. Ryan Brunlieb Sr. Director, Content & Operations Ryan has over 10 years of experience building cutting-edge content across linear, digital and social platforms. Ryan Brunlieb Sr. Director, Content & Operations Ryan has over 10 years of experience building cutting-edge content across linear, digital and social platforms. Prior to joining toldright, Ryan served as a marketing agent for the NFL, NBA and MLB athletes, leading strategic partnerships with brands such as Walmart, Target and Verizon. Most recently, he was the co-founder of a startup dedicated to creating dynamic second screen experiences on social media. Ani Vasileff Sr. Director, Client Services With an extensive background in media, content strategy and account management, Ani helps guide clients throughout the entire lifecycle of a project. Ani Vasileff Sr. Director, Client Services With an extensive background in media, content strategy and account management, Ani helps guide clients throughout the entire lifecycle of a project. Throughout her career, Ani has worked with brands of all sizes and industries to bring their stories to life in meaningful ways. From working with more traditional advertising creative to on-the-fly content creation for live events, her diverse experience allows her to bring a unique and tailored approach to every client. Justin Diamond Director, Client Services Justin comes to toldright with a background in media, project management and client services, bringing a unique approach to seamlessly executing projects from start to finish. Justin Diamond Director, Client Services Justin comes to toldright with a background in media, project management and client services, bringing a unique approach to seamlessly executing projects from start to finish. He has led cross-functional teams in (over)delivering for numerous clients across a wide variety of industries. Cassie Cullins Director, Client Services Cassie is a globally-minded creative professional with a broad range of experience in sports, entertainment, live events and international business. Cassie Cullins Director, Client Services Cassie is a globally-minded creative professional with a broad range of experience in sports, entertainment, live events and international business. From the exciting world of minor-league baseball to the red carpets of Hollywood and the busy streets of Hanoi, Cassie's approach to client service and creative solutions is framed and informed by a diverse array of professional experiences. Katie Gorman Director, The Neighborhood From live 40 camera sports broadcasts to launching a studio in Manhattan, Katie’s production and operations experience brings a level of organization and management to our Neighborhood creators that allow them to do what they do best: create. Katie Gorman Director, The Neighborhood From live 40 camera sports broadcasts to launching a studio in Manhattan, Katie’s production and operations experience brings a level of organization and management to our Neighborhood creators that allow them to do what they do best: create. Keenan Place Director, The Neighborhood Keenan comes to toldright with 10+ years of experience in production & operations. From documentaries and features, to collaborating on the launch a live morning show, Keenan is well equipped to facilitate any production. Keenan Place Director, The Neighborhood Keenan comes to toldright with 10+ years of experience in production & operations. From documentaries and features, to collaborating on the launch a live morning show, Keenan is well equipped to facilitate any production. As an Emmy Award winner, Keenan has experience with the Olympic Games, Super Bowls & Stanley Cups. Meet the Neighborhood It takes a village The most important players on our team is a group of hand-vetted, unparalleled talent we call the Neighborhood. Every member is a professional who we’ve worked with personally or has a proven track record of quality, consistency and efficient delivery. We’ve taken the time to build this amazing community of creative individuals who are ready to tell your story. What our clients have to say You all absolutely crushed it on this project! EVERY SINGLE PERSON! So seriously from the bottom of my heart thank you so much for all the time and dedication you put into this. I will say that this is only the beginning...more stories will be coming and this is the crew I plan to call on first. Thank you for being professional every step of the way. Toldright gave us a really interactive platform where during the whole 6 hour event where people were chatting and using gifs and they were smiling! I feel like we’ve set the stage for our whole global organization—I just see this as being the beginning of our relationship with toldright and looking forward to continuing to work with them and ensuring we’re creating well-produced events. Toldright has been instrumental in organizing our virtual TGR Live events and broadening the Tiger Woods Foundation’s sponsorship opportunities. They’ve consistently provided us with valuable insights, and transformed our physical events into meaningful virtual experiences, without sacrificing the premium quality and exclusivity our donors are accustomed to! toldright is helping us upgrade and build out our training and video library so we can help our clients and service divisions fix problems faster. We’ve really enjoyed their expertise, creativity and production process. “This production was extremely successful because of toldright. We were given the hard circumstances of facing Covid. And not only that, we were faced with having to expedite our deliverables, cutting our timeline in half. With all of these things that could have seemingly gone wrong, we had a lot of things that went right and I think that has a lot to do with having this awesome team on board.”
Max Heineman CEO and Co-Founder Max has over 20 years of experience helping major brands leverage media platforms to better connect with their consumers Max Heineman CEO and Co-Founder Max has over 20 years of experience helping major brands leverage media platforms to better connect with their consumers. Prior to co-founding toldright, he led strategic partnerships, multimedia strategy and partner activation as a media executive at NBC Sports & Golf Channel.
Adam Hertzog President, Executive Producer & Co-Founder Adam is an Emmy Award-winning multimedia executive with an extensive track record leading live and scripted content teams. Adam Hertzog President, Executive Producer & Co-Founder Adam is an Emmy Award-winning multimedia executive with an extensive track record leading live and scripted content teams. Adam’s experience and versatility with live sports and scripted content makes for out-of-the-box ideas executed to perfection. His background includes a wide range of brands and networks such as: Sunday & Monday NFL Countdown, SportsCenter, NBA Countdown, ESPYs, Live From the Major, Morning Drive, Golf Central. He’s also a veteran of most major sports championships, including NBA Finals, the Super Bowl, the Olympics and many more.
Patrick McManus Executive Director As the Emmy Award-winning director of "American Ninja Warrior," Patrick knows how to deliver an awe-inspiring production. Patrick McManus Executive Director As the Emmy Award-winning director of American Ninja Warrior, Patrick knows how to deliver an awe-inspiring production. In the last 30 years, Patrick has become one of the foremost Emmy Award-winning sports directors in the industry. Along with "American Ninja Warrior," his resume also boasts the Netflix series "Ultimate Beastmaster" and "Hyperdrive," FOX Sports's "Thursday Night Football" pregame and halftime shows, ESPN’s SEC Network "Game of the Week," and is an NBC Sports live event director on their Olympics coverage, most recently at the 2018 Winter Games in South Korea.
Jason Bernstein SVP Content & Operations As a 20-year media veteran, Jason is an industry leader who inspires innovative and meaningful new ways to share content. Jason Bernstein SVP Content & Operations As a 20-year media veteran, Jason is an industry leader who inspires innovative and meaningful new ways to share content. At ESPN, he was responsible for more than $3 billion in media rights agreements and has led multi-platform acquisitions and content strategy & acquisition for ESPN’s digital platform WatchESPN/ESPN 2. This included the landmark Wimbledon and US Open agreements, which redefined tennis content distribution in North America.
Amanda Short Sr. Director, The Neighborhood As head of our talent community, Amanda coordinates and assembles professional teams that are the perfect fit for your brand. Amanda Short Sr. Director, The Neighborhood As head of our talent community, Amanda coordinates and assembles professional teams that are the perfect fit for your brand. With nearly two decades of experience in broadcast, operations and live events, Amanda’s reputation of hard work and a positive attitude make her a natural team leader. An Emmy Award winner, Amanda has worked on many marquee events such as the Olympic Games, Major Golf Tournaments and Music Festivals. Most notably with NBC Sports, NEP Group and Live Nation.
Daniel Shoy Diversity Executive in Residence As a community leader, Daniel ensures that our Neighborhood and our clients come from a variety of backgrounds and industries. Daniel Shoy Diversity Executive in Residence As a community leader, Daniel (Danny) Shoy, Jr. ensures that our Neighborhood and clients come from a variety of backgrounds and industries. In addition to promoting diversity at toldright, Danny serves as Managing Director, Youth Development for the Arthur M. Blank Family Foundation. Prior to re-joining the Blank Family Foundation Danny spent more than a decade at the East Lake Foundation in Atlanta, where he most recently served as president and CEO. He has 26 years of experience in the nonprofit sector with organizations focused on youth and community development, including responsibilities for more than $28 million in grantmaking, primarily focused on youth development through education and the arts. Shoy is a first generation American and earned his bachelor’s degree from Emory University.
Alex Lovell SVP, Business Development Alex has over 25 years of media sales experience in the digital, content, audio, and sponsorship space. Alex Lovell SVP, Business Development Alex has over 25 years of media sales experience in the digital, content, audio, and sponsorship space. Prior to joining toldright, he worked for Time Inc, Golf Channel, Yahoo!, Verizon Media, and most recently as VP, Connections at iHeartMedia. Alex has worked in Los Angeles, New York, Chicago, and now calls Detroit home. In his role at toldright, Alex leads our client-direct business development efforts.
Ryan Brunlieb Sr. Director, Content & Operations Ryan has over 10 years of experience building cutting-edge content across linear, digital and social platforms. Ryan Brunlieb Sr. Director, Content & Operations Ryan has over 10 years of experience building cutting-edge content across linear, digital and social platforms. Prior to joining toldright, Ryan served as a marketing agent for the NFL, NBA and MLB athletes, leading strategic partnerships with brands such as Walmart, Target and Verizon. Most recently, he was the co-founder of a startup dedicated to creating dynamic second screen experiences on social media.
Ani Vasileff Sr. Director, Client Services With an extensive background in media, content strategy and account management, Ani helps guide clients throughout the entire lifecycle of a project. Ani Vasileff Sr. Director, Client Services With an extensive background in media, content strategy and account management, Ani helps guide clients throughout the entire lifecycle of a project. Throughout her career, Ani has worked with brands of all sizes and industries to bring their stories to life in meaningful ways. From working with more traditional advertising creative to on-the-fly content creation for live events, her diverse experience allows her to bring a unique and tailored approach to every client.
Justin Diamond Director, Client Services Justin comes to toldright with a background in media, project management and client services, bringing a unique approach to seamlessly executing projects from start to finish. Justin Diamond Director, Client Services Justin comes to toldright with a background in media, project management and client services, bringing a unique approach to seamlessly executing projects from start to finish. He has led cross-functional teams in (over)delivering for numerous clients across a wide variety of industries.
Cassie Cullins Director, Client Services Cassie is a globally-minded creative professional with a broad range of experience in sports, entertainment, live events and international business. Cassie Cullins Director, Client Services Cassie is a globally-minded creative professional with a broad range of experience in sports, entertainment, live events and international business. From the exciting world of minor-league baseball to the red carpets of Hollywood and the busy streets of Hanoi, Cassie's approach to client service and creative solutions is framed and informed by a diverse array of professional experiences.
Katie Gorman Director, The Neighborhood From live 40 camera sports broadcasts to launching a studio in Manhattan, Katie’s production and operations experience brings a level of organization and management to our Neighborhood creators that allow them to do what they do best: create. Katie Gorman Director, The Neighborhood From live 40 camera sports broadcasts to launching a studio in Manhattan, Katie’s production and operations experience brings a level of organization and management to our Neighborhood creators that allow them to do what they do best: create.
Keenan Place Director, The Neighborhood Keenan comes to toldright with 10+ years of experience in production & operations. From documentaries and features, to collaborating on the launch a live morning show, Keenan is well equipped to facilitate any production. Keenan Place Director, The Neighborhood Keenan comes to toldright with 10+ years of experience in production & operations. From documentaries and features, to collaborating on the launch a live morning show, Keenan is well equipped to facilitate any production. As an Emmy Award winner, Keenan has experience with the Olympic Games, Super Bowls & Stanley Cups.
You all absolutely crushed it on this project! EVERY SINGLE PERSON! So seriously from the bottom of my heart thank you so much for all the time and dedication you put into this. I will say that this is only the beginning...more stories will be coming and this is the crew I plan to call on first. Thank you for being professional every step of the way.
Toldright gave us a really interactive platform where during the whole 6 hour event where people were chatting and using gifs and they were smiling!
I feel like we’ve set the stage for our whole global organization—I just see this as being the beginning of our relationship with toldright and looking forward to continuing to work with them and ensuring we’re creating well-produced events.
Toldright has been instrumental in organizing our virtual TGR Live events and broadening the Tiger Woods Foundation’s sponsorship opportunities. They’ve consistently provided us with valuable insights, and transformed our physical events into meaningful virtual experiences, without sacrificing the premium quality and exclusivity our donors are accustomed to!
toldright is helping us upgrade and build out our training and video library so we can help our clients and service divisions fix problems faster. We’ve really enjoyed their expertise, creativity and production process.
“This production was extremely successful because of toldright. We were given the hard circumstances of facing Covid. And not only that, we were faced with having to expedite our deliverables, cutting our timeline in half. With all of these things that could have seemingly gone wrong, we had a lot of things that went right and I think that has a lot to do with having this awesome team on board.”