Our Story (About Us)

Hey there!

We’re toldright

Toldright is a video production company that helps businesses of all sizes everywhere create affordable, quality video content.

At our core, we’re a group of passionate people excited about solving problems with video and creating jobs for super-talented creative professionals.

Our Story

May 2019

With the media and creative sectors in flux, Max and Adam, experienced network executives, saw a pressing need for change. The media landscape was shifting, and many talented friends and colleagues faced job losses. Determined to forge a new path, the two friends conceived Toldright during a virtual coffee chat, envisioning a remote business model to harness this untapped talent pool.

March 2020

The pandemic intensified creative job losses, leaving many mega-talented individuals searching for opportunities. The pivot to remote work ignited an immediate need for high-quality video content and remote event production, catering to an audience confined at home.

May 2020

Toldright’s community of creators grew, democratizing quality video production. The company bridged small and medium-sized businesses with elite talents, once exclusive to the largest brands and media entities, making exceptional video content accessible and economical.

October 2023

By October 2023, Toldright celebrated a milestone, channeling over $10 million to its community of creators, whose contributions continue to resonate across businesses and brands, both big and small.

Quality video content is the future of communication

Today, companies rely on video communication more than ever.

89% of online traffic is video traffic

Viewers retain 95%+ of information learned from watching a video, compared to only 10% when reading

Our brains love video because we’re programmed to retain visual content

By 2025, video will not just be preferred— it will be expected as digital natives will make up 80%+ of the workforce

Did you know?

With the rise of video and the decreasing attention span of younger generations, video content is the most impactful way to increase awareness, boost sales, and scale onboarding and education initiatives.

The Toldright promise

We know there are a lot of video production companies out, but choosing Toldright means:

Quality videos and speedy delivery

We understand digital strategy like a robust creative agency. We move quicker than the guy you hire off Fiverr but with credibility backed by industry giants.

Our strategies work

Creative video is only effective if you have a clear plan and goals. That’s why 96% of our clients see a positive ROI on their video initiatives in the first year.

We support local talent

There are many benefits to working with local talent that directly impact your community—the best people are closer than you think!

Affordable and built-to-scale

Quality content can impact all areas of your business—sales, customer success, marketing, and product. We build in-budget solutions and then help you scale.

Meet our team of creative innovators, changing the world one video at a time.

As the saying goes, it takes a village! Our team comes from all different backgrounds and industries. Together, we’re unstoppable.

CEO, Co-Founder

Max Heineman

Max has over 20 years of experience helping major brands leverage media platforms to better connect with their consumers.

Prior to co-founding toldright, he led strategic partnerships, multimedia strategy and partner activation as a media executive at NBC Sports & Golf Channel.

President, Co-founder, Executive Producer

Adam Hertzog

Adam is an Emmy Award-winning multimedia executive with an extensive track record leading live and scripted content teams.

Adam’s experience and versatility with live sports and scripted content makes for out-of-the-box ideas executed to perfection. His background includes a wide range of brands and networks such as: Sunday & Monday NFL Countdown, SportsCenter, NBA Countdown, ESPYs, Live From the Major, Morning Drive, Golf Central. He’s also a veteran of most major sports championships, including NBA Finals, the Super Bowl, the Olympics and many more.

Senior Director, Strategy and Operations

Ryan Brunlieb

Ryan has over 10 years of experience building cutting-edge content across linear, digital and social platforms.
Prior to joining toldright, Ryan served as a marketing agent for the NFL, NBA and MLB athletes, leading strategic partnerships with brands such as Walmart, Target and Verizon. Most recently, he was the co-founder of a startup dedicated to creating dynamic second screen experiences on social media.

Head of Sales

Chaz Feldstein

Chaz brings over a decade of experience in scaling sales teams at various startups. Her expertise lies in understanding the nuances of different business models and market landscapes, allowing her to tailor strategies that drive sales growth effectively. Chaz's hands-on approach ensures that clients receive comprehensive support at every stage of a project starting from ideation through execution enabling them to navigate challenges and capitalize on opportunities with confidence. Her track record of success speaks to her ability to deliver results and build lasting partnerships with customers.

Lead Editor

Brian Sepanik

As our Lead Editor, Brian brings decades of experience working with the world's top advertisers and advertising agencies. His experience ranges from high end TV commercials to documentaries to social media, and everything in between. No matter the medium, the objective is always the same...to create compelling narratives that are engaging, accessible, and move your mission forward.

Director, The Neighborhood

Keenan Place

Keenan comes to toldright with 10+ years of experience in production & operations. From documentaries and features, to collaborating on the launch a live morning show, Keenan is well equipped to facilitate any production.

As an Emmy Award winner, Keenan has experience with the Olympic Games, Super Bowls & Stanley Cups.

Want to join us?

Working at Toldright is more than a job; it’s a calling.
Want to learn more?