Blog Attention all digital-native professionals! Max Heineman Sep 26, 2023 Blog The Power of Social Media Video for Professional Services Are you a digital-savvy professional seeking to enhance your sales game? If so, the world of social media video might hold the key to what you’ve been searching for. In this blog post, we’ll explore the significance of video in social media marketing and how it can serve as a motivator for heightened sales and amplified conversion rates. The Importance of Video in Social Media Marketing Social media, an integral facet of our daily lives, boasts a staggering 3.8 billion users globally, which makes it understandable that businesses are leveraging these platforms to reach their target audience. However, with so much content being shared online, it can become increasingly more challenging to emerge as a distinctive presence. This is where video steps in. Video is a powerful medium that possesses an innate ability to capture the attention of your audience and communicate messages in a manner that text and images often fall short in achieving. In fact, according to Wyzowl’s State of Video Marketing report, 93% of brands have witnessed an upsurge in their customer base after deploying video content on their social media platforms. 93% of Brands Claim That Their Customers Have Increased in Number After They Have Posted Video Content on Their Social Media Platforms This statistic underscores the influence of social media video in customer acquisition and retention. By crafting immersive and informative video content, you can not only spotlight your products and services but also forge deeper connections with your audience. 95% of Message Retention for Users That Engage with Video, Leaving Text in the Dust Video stands as a captivating medium, capable of retaining viewer interest in ways that text struggles to emulate. Forbes validates this by revealing that viewers retain an impressive 95% of a message when conveyed through video, a stark contrast compared to the 10% retention when communicated through text. 86% of Social Media Users Want More Videos from Brands The thirst for video content from brands among social media users is insatiable. Animoto’s Social Video Trends: Consumer Insights for 2021 report found that 86% of social media users yearn for more videos from brands. By curating video content that resonates with your audience, you can effortlessly broaden your reach and enhance engagement on social media platforms. 93% of Companies Have Successfully Acquired New Customers with Social Video The effectiveness of social media video in customer acquisition is undeniable. HubSpot’s State of Video Marketing report highlights this by revealing that an impressive 93% of companies have successfully acquired new customers through social video. The incorporation of video into your social media marketing strategy is the gateway to attracting new customers and nurturing business growth. How Toldright Can Help with Your Social Media Video Needs We have an acute understanding of the important role social media videos play in the world of professional services. Our team of experienced video production professionals is assured to be your creative partners, collaborating with you from conceptualization to dissemination to ensure that your social media video strategy achieves its full potential. The Advantages of Social Media Video for Professional Services To sum it all up, social media video is a powerful tool capable of pushing forward your sales figures and increasing your conversion rates. Crafting video content that engages and informs your audience sets you apart from the masses, attracting fresh clientele to your business. With toldright by your side, your social media video strategy is primed to mount to new heights, steering you towards your business goals. Share This Article Facebook Twitter LinkedIn Email
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